I've been designing and building websites for over 10 years. In that time I've worked with some awesome people and learnt a hell of a lot!
Following the financial crisis in 2008, Marketrix struggled and eventually had a close, which lead me into a whole new phase of my career.
I started off working for the NHS. This is where I developed the skills I was introduced to during my Multimedia Computing course in uni. I kept the website updated and developed some new features for the website, mainly using PHP and mySQL. After a couple of years at the NHS, I was offered a job at a small finance firm called Marketrix as an in house web designer working in an agile environment to create lead generation websites and a CRM system along with two backend developers.
This is also where I was introduced to online marketing, something I've done to some extent ever since, either for clients or for side projects I've worked on. I learnt a lot about SEO and I was introduced to paid search and email marketing.
Following the financial crisis in 2008, Marketrix struggled and eventually had a close, which lead me into a whole new phase of my career. Looking back, this is one of the best things that happened for my career.
Although I enjoyed front end development, I wanted to learn more and develop my web design skills.
I was lucky enough to quickly land a job at a rapidly expanding digital agency specialising in web development called Psycle Interactive. Over the 2 and a half years I spent there as a front end web developer I learnt more than I could imagine about front end technologies like jQuery. This is also where I started working with WordPress, although I was still only working on the front end code at this point.
Working at Psycle was a great experience. I found out how a very successful online agency operated and had the chance to work on lots of major projects for brands like Google, Boots, Nokia, McLaren, The Open University and Next.
Although I enjoyed front end development, I wanted to learn more and develop my web design skills so eventually the time came to move on find a role that fitted my interests better.
I developed a framework for optimising clients websites and attended courses and workshops to learn more from some of the best known conversion rate optimisation and UX practitioners in the industry.
I had the opportunity to join a small marketing agency in Chester who were looking for someone to lead the new web department there. I jumped at the chance because I knew I would learn more and get a chance to input far more into the business than I was as a front end developer. The agency was called Inside Online and I had a great three and a half years working there.
At Inside Online I was responsible for planning and executing all aspects of web projects for clients. I wrote the specs and proposals, met the clients and carried out the web design and development. This is where my WordPress knowledge really took off. I needed to choose a reliable platform that we could use for our CMS and WordPress was the obvious choice.
It was at Inside Online that I developed skills in conversion rate optimisation. I developed a framework for optimising clients websites and attended courses and workshops to learn more from some of the best known conversion rate optimisation and UX practitioners in the industry.
I don't mind telling you, a lot of the success of my business is down to Andy. It's this simple: if you own a business - you need to talk to Andy.